Lead Product & UX Designer
I lead the design and strategy behind intuitive, scalable user experiences for software products, eCommerce, websites, and mobile applications. Focusing on interaction design, usability testing, and continuous improvement, I specialize in UX overhauls, streamlined user flows, and design systems that make your users happy and your business grow.
Email me at alainavirginia@gmail.com for access to full case studies with detailed process and impact. I’d love to share more one-on-one and discuss the value I can bring to your product.
This site is hand-built for instant load times because portfolio sites don't need to be bloated or over-engineered. 🙂
Selected Projects
Truly Free Home eCommerce Platform
UX leadership across subscription, retention, and design systems
- Redesigned the Member Portal from the ground up to increase retention, trust, and usability
- Overhauled cancellation flow and reduced churn with dynamic alternatives like pause, discount, and product switch
- Built and documented a mobile-first UI system with scalable components across 50+ screens
- Invented perks logic and bonus item flexibility to turn surplus inventory into a retention tool
- Led UX strategy across CRO, loyalty tiers, subscription logic, and A/B testing initiatives
CoApp Enterprise SaaS Platform
Enterprise UX for high-scale B2B performance
- Redesigned end-to-end UI for enterprise SaaS used by optical chains nationwide
- Reduced time to first value (TTFV) 8× through new onboarding flow
- Invented workflows and interaction patterns for features previous teams couldn't ship
- Led design system creation and MUI X implementation for scalable rapid growth
- Built intuitive user management and rule creation flows for complex enterprise roles
Interactive Self-Study Report
Web app for Syracuse University reaccreditation
- Led UX and information architecture for an accessible, easy-to-navigate platform supporting accreditation standards
- Designed flexible content templates that let Newhouse input and update detailed reports without developer support
- Built in user controls and visual clarity to support both content authors and the accrediting council
- Defined strategy and roadmap to align cross-functional team and deliver MVP before content was provided
- Gathered feedback via user testing and in-app tools to drive iterations that made a complex process feel seamless
Led while Head of UI/UX Design & Development at Idea Kraft
QUALITYstarsNY Platform
Education platform UX overhaul for New York’s statewide QRIS
- Redesigned site architecture and navigation for educators and families with distinct user flows
- Mapped UX strategy and prototyped new features to support growing platform needs
- Led accessibility-focused design system implementation for long-term scalability
- Integrated third-party tools for smoother content management and engagement
Led while Head of UI/UX Design & Development at Idea Kraft
