Alaina Virginia

UX Designer & Product Design Leader

I lead the design and strategy behind intuitive, scalable user experiences for complex platforms, specializing in UX overhauls and design systems for websites and software products in education and ecommerce. I streamline user flows to create intuitive, scalable solutions that delight users and drive measurable business impact.

Email me at alainavirginia@gmail.com for access to full case studies with detailed process and impact. I’d love to share more one-on-one and discuss the value I can bring to your product.

This site is hand-built for instant load times because portfolio sites don't need to be bloated or over-engineered. 🙂

Selected Projects

Truly Free Home eCommerce Platform

UX leadership across subscription, retention, and design systems

  • Redesigned the Member Portal from the ground up to increase retention, trust, and usability
  • Overhauled cancellation flow and reduced churn with dynamic alternatives like pause, discount, and product switch
  • Built and documented a mobile-first UI system with scalable components across 50+ screens
  • Invented perks logic and bonus item flexibility to turn surplus inventory into a retention tool
  • Led UX strategy across CRO, loyalty tiers, subscription logic, and A/B testing initiatives
UX design for CoApp enterprise SaaS platform

CoApp Enterprise SaaS Platform

Enterprise UX for high-scale B2B performance

  • Redesigned end-to-end UI for enterprise SaaS used by optical chains nationwide
  • Reduced time to first value (TTFV) 8× through new onboarding flow
  • Invented workflows and interaction patterns for features previous teams couldn't ship
  • Led design system creation and MUI X implementation for scalable rapid growth
  • Built intuitive user management and rule creation flows for complex enterprise roles
Screenshot of the Syracuse University Self-Study web platform with a clean layout and accreditation-focused navigation

Interactive Self-Study Report

Web app for Syracuse University reaccreditation

  • Led UX and information architecture for an accessible, easy-to-navigate platform supporting accreditation standards
  • Designed flexible content templates that let Newhouse input and update detailed reports without developer support
  • Built in user controls and visual clarity to support both content authors and the accrediting council
  • Defined strategy and roadmap to align cross-functional team and deliver MVP before content was provided
  • Gathered feedback via user testing and in-app tools to drive iterations that made a complex process feel seamless

Led while Head of UI/UX Design & Development at Idea Kraft

Screenshot of the QUALITYstarsNY education platform homepage showing navigation and colorful resource sections for educators and families

QUALITYstarsNY Platform

Education platform UX overhaul for New York’s statewide QRIS

  • Redesigned site architecture and navigation for educators and families with distinct user flows
  • Mapped UX strategy and prototyped new features to support growing platform needs
  • Led accessibility-focused design system implementation for long-term scalability
  • Integrated third-party tools for smoother content management and engagement

Led while Head of UI/UX Design & Development at Idea Kraft

Insights