Alaina Virginia

Syracuse University Newhouse School of Public Communications

Head of UI/UX Design
Custom Accreditation Platform

Syracuse University Newhouse School logo on a dark blue background

The Newhouse School at Syracuse University, one of the nation’s top communication schools, needed a better way to manage reaccreditation.

I led UX strategy and interface design for a custom self-study platform that transformed a dense, static document into a fully navigable, accessible, web-based experience.

As Head of UI/UX Design, I delivered a flexible system that worked for both content contributors and external accreditors. This included prototypes, information architecture, and a scalable design system, delivered under tight institutional deadlines.

Understanding the Dual-User System

To meet accreditation requirements, we needed to upgrade the self-study from a dense, static document into a fully navigable, web-based experience. Our two main user groups had very different priorities:

  • Newhouse faculty and staff needed to draft and organize answers across dozens of accreditation standards, often collaborating asynchronously.
  • External accreditors needed to quickly find and evaluate specific answers, documents, and data tables, without getting lost in deep hierarchies.
Persona card for Accrediting Council (ACEJMC). Top needs include: evaluating responses, searching and scanning quickly, opening links in new tabs for comparison, and navigating complex hierarchies easily.

Validating Navigation Approaches Early

We explored multiple navigation approaches in low-fidelity wireframes early on, validating assumptions through stakeholder feedback before investing in visuals or CMS development.

CoApp browser assistant with live status
Navigation prototypes used to gather fast feedback on labeling and hierarchy: shortened headings (Option A) vs. full-question link structure (Option B).

Designing in Ambiguity

We had to ship an MVP that worked before any content existed and support a dual-user system with very different needs. Our design decisions needed to anticipate structure, flows, and customization without waiting for final input.

We asked:

  • How will Newhouse contribute content?
  • How will accreditors consume and evaluate it?
  • What UI flexibility do both groups need?

The result: a scalable, user-friendly framework flexible enough to support long-form content, supporting documents, and evolving requirements.

Provide Context, Realistic Goals, and a Clear Future

Built from a refined custom template, I used Asana integrated with our other tools to guide the team through multiple iterations. The roadmap helped:

  • Provide context for user stories within epics (streamlined navigation, search, etc.)
  • Tag and sort by high priority/low effort
  • Show deadlines and dependencies at a glance
  • Keep details documented and accessible
  • Align the team around strategic goals
Screenshot of the Asana product roadmap used to plan and track phases of the Newhouse self-study platform redesign, including tasks for UX research, design, content upload, and engineering handoff.
Late feature requests included a live search feature and adjustments to the search results page menu.

Designing for Easy Scanning and Accessibility

To meet accreditor expectations and WCAG 2.1 AA standards, we designed an interface that emphasized:

  • Full visibility of all questions (no hidden or collapsible content)
  • Scan-friendly layouts for long-form answers and data tables
  • Clear content hierarchy and intuitive navigation
  • Accessible markup, structure, and interaction patterns
Screenshot of the self-study web interface showing a standard within the navigation, focused on graduate admissions and enrollment data. The design highlights clear labeling, structured data presentation, and hierarchical navigation.
Interface design emphasized clear labeling, consistent UI components, and quick links for accreditors to jump to specific answers. Persistent indicators showed where users were within the standards hierarchy.

Validating with Real Content and Real Users

Once the foundation was in place, Newhouse began populating the platform with real content. This allowed us to:

  • Observe how users navigated and filled out standards
  • Gather feedback from key stakeholders, including the Dean
  • Uncover usability friction through real-time insights and questions
  • Prioritize improvements based on observed behavior and qualitative feedback
Screenshot of the branded mega menu showing how Newhouse content was organized and styled after populating the self-study platform content management system.
Early use of the live platform revealed opportunities to refine navigation and support complex content types more effectively.

Results: Flexible, Efficient, and Built to Last

Newhouse staff called it the best CMS experience they’d had (both front- and back-end).

Accreditors called it “a work of art,” praising how effortless it was to find information in a complex and rigorous report.

Fully WCAG 2.1 AA accessible and QA tested.

I led this project while Head of UI/UX Design at Idea Kraft.